Good Week/Bad Week in Branding

Good Week: Pepsi – In reaction to consumer trends and new health standards issued by the World Health Organization, the colossal food and beverage manufacturer announced that two-thirds of its single-serving drinks will contain less than 100 calories by 2025. So in short, more “si” and less “pep.”

Bad Week: Fiat Chrysler – Faulty airbags are at it again as the manufacturer is forced to recall more than 200,000 Jeep Wranglers in the U.S. and Canada. #deflating

Worse Week: Volkswagen – They’re baaaack! And this time, the emissions-test cheater will be breaking out the checkbook as a U.S. district court judge in San Francisco signals that he’ll approve a $14.7B settlement with owners of affected vehicles, who can opt for a buyback or repairs.