Since 2003, BrandFoundations and its founding partner JP Laqueur, have been demonstrating what's possible when great brands and great cultures are brought to life with great messaging and great purpose.

JP Laqueur

Throughout his career, JP has been creating understanding and connections between people and brands, buyers and sellers, companies and employees. He began his career at MCI, marketing some of the world’s very first Internet services, and seeing first-hand how a powerful brand – and a committed culture – could disrupt a 100-year old monopoly and change the world. 

Over the next twenty five years, JP held senior tech industry marketing positions and founded a series of marketing and brand agencies – continuously evolving the practice of corporate storytelling until it perfectly reflected his vision of uniting the disciplines of brand and culture.

JP holds a BA in Political Science from Hobart College.  He is chairman of the Conscious Capitalism Chapter of NYC and sits on the Board of Directors of Parks & Trails New York. JP is also a first-degree black belt in Taekwondo and can be found skiing, biking or hiking in the woods of New York or Vermont when not integrating brands and cultures.