The past 18 months I’ve had an opportunity to test the BrandFoundations as never before: to integrate the cultures of multiple companies during a pandemic. The results have been magnificent. This is the story of that journey.
It seemed – at least at first blush – that air carrier Delta was taking a purpose-based stand, and that its purpose (or North Star) dictated that the company come down firmly on the opposite side of the NRA on this particular issue.
Cue the applause track for a corporation brave enough to stand on its morals, knowing full well that it’s going to take some incoming flack for doing so.
But don’t hit “play” quite yet.
Brian Rollo is a culture, training and leadership development expert, fellow CultureTalk certified partner and host of the podcast Lead With Impact, . Listen to JP’s appearance on the podcast as he and Brian discuss the power of brand and culture, our viral PWI messaging model and the future of a more conscious form or capitalism.
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