In this interview with The McCormick Group, Brand Foundations discusses the differences yet essential connectedness between culture and brand and how companies can leverage authenticity to attract and retain the most talented employees.
Webinar Recap: Reputation Management in a Polarized Age
Protecting your brand in today’s highly politicized landscape is a little like tip-toeing through a minefield. Luckily, BrandFoundations and Peppercomm recently teamed up with the Public Relations Society of America to produce a webinar on this topic called “Reputation Management in a Polarized Age.”
Delta Does the Right Thing... For No Apparent Reason
It seemed – at least at first blush – that air carrier Delta was taking a purpose-based stand, and that its purpose (or North Star) dictated that the company come down firmly on the opposite side of the NRA on this particular issue.
Cue the applause track for a corporation brave enough to stand on its morals, knowing full well that it’s going to take some incoming flack for doing so.
But don’t hit “play” quite yet.
Liberty Skis: A Cult Brand with Universal Appeal
Liberty Skis has pulled off one of the rarest branding achievements: creating a cult brand with universal appeal. In this interview with the Chairman and Co-Founder we learn the magic behind this incredible company and how its purposeful products, culture and brand are allowing it to take the ski industry by storm.
Is Your M&A Activity Creating Value…or Destroying It?
Acquisitions are a common growth strategy for many organizations today. But it’s a path strewn with nasty landmines: politics, distraction, talent drain, customer confusion and execution failures. Knowing where these landmines lay is the first step in reducing the M&A risk and ensuring your deal adds performance and value rather than destroying it. Here are five places where a misstep can spell disaster along the M&A path.