So what DID we learn about brand in 2016?
Podcast: Brand, Culture & Telecom Mergers
Technology cycles are turning faster than ever, and in a slower-expanding economy that challenges organic sales, leaders have turned to mergers & acquisitions to drive growth. So, what is it – beyond the technology – that makes a company enduringly different, able to out-compete and adapt to change?
It's Time to Balance Big Data with "Big Heart"
Data analytics have firmly captured the imagination of business leaders everywhere. And across every functional department – from logistics to HR - it seems there is cloud-based “big data” solution designed to help businesses make sense of huge volumes of data. In theory, this should drive closer relationships and stronger connections between brands and their audiences. Yet as most CEO's know, deep and enduring brand loyalty has never been harder to achieve and maintain. Why?
Get On The Same Page: Why M&A Fails and One Thing To Do About It
When to Invest in a Portfolio Company’s Brand?
For most private-equity sponsors, rebranding a portfolio company isn’t particularly high on the list of priorities. But by punting on a rebrand, sponsors are missing a prime opportunity to capture additional performance and value. Done properly, the recasting of a company’s brand can drive employee alignment, new levels of operational performance and higher valuations on exit.